Google Search Console Sandbox Explained: Why New Websites Struggle to Rank

Launching a new blog and not seeing your posts show up in Google search results can be discouraging. Even when Search Console shows your URLs as indexed, you might notice that there's barely any traffic or impressions. This is where the concept of the "sandbox effect" comes into play.     What Is the Sandbox Effect? The term "sandbox" originally comes from software development and cybersecurity. It refers to a controlled environment where systems can be tested without affecting the real world. In the SEO world, it refers to an unofficial period where Google observes new websites before allowing them to rank competitively. Although Google has never officially confirmed the existence of a sandbox, many SEO experts and webmasters have observed that new domains often struggle to gain visibility for several weeks or months. Typical Characteristics of the Sandbox Period Pages are indexed but rank very low in SERPs. ...